Redesigned Document Final

Sigh…

So, I’m about to upload my redesigned document, right? And I give it one last look over before I begin this WordPress post…

…and I notice that I’ve committed two fatal alignment errors.

I do not have InDesign on my computer.

I’ve been relying on the labs at school, which close at 9pm.

There is nothing I can do.

Now, I’m not using this as an excuse or anything, but It’s just what I’m thinking about right now. That, and nacho flavored Corn Nuts.

In any case, I began this project with the task of redesigning this hilarious flyer for a kindergarten talent show  the Non-UC Study Abroad Program:

Screen shot 2015-01-11 at 7.57.16 PM

I know, it’s pretty brutal. My main obstacle with this flyer would be to sift through the rainbow of text and figure out what the main points of information were. This is because the target audience of this flyer is college students with little time, and even less of an attention span.

What I ended up with was a redesign that featured only the bare essential “who/what/where/when/why” of the original. Another goal was to make the document less centered with information.

I also wanted to create an “adventurous” vibe, so I used a map material background, with a compass photoshopped into the bottom corner.

I attempted to make use of the “contrast” design principle by making the time and dates of the meetings–which I consider to be the most important–in red.

The prototype ended up looking something like this:

unnamed (1)

Notice the Avocado in the top left corner. I have vowed to make avocados present in every one of my class projects from here on out.

I was pleased with this version for about five seconds. I found it to be a bit bland, and was almost as annoyed by the “Your Journey Awaits” line as I was about the fact that I ever thought it was a good idea to include it at all.

The next version used two (Pokemon-themed, duh) frames to further emphasize the vital information. I also ditched the “journey” tagline. Thanks goodness:
Non-UC3

I think the frames worked well to create a sense of repetition and emphasize proximity, but was then faced with the issue of the flyer’s title being overpowered. Never fear, though. I added a darker frame around the title to help it look a bit more…shall we say, important:

unnamed

I was quite pleased with this one…until I noticed two errors:

  1. The bottom two frames are not vertically aligned with the title’s frame.
  2. The bottom frame is not aligned with the compass…like, at all.

I didn’t notice this until well past the period when I could do anything about it, so this will have to be my final product.

But hey, at least there isn’t any stupid streamers on it, like the old one had.

….and you can still see the Avocado. SCORE.

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